If you are searching for some great ways to improve an upcoming trade show or event focusing on marketing, you’re in the right place! It’s that kind of forward thinking that can help you do very well at events and trade shows. While it can be constantly challenging to differentiate your brand from others out there, we’re here to help. Check out some of our top ideas for developing creative exhibits at your next trade show and get some inspiration!
Create an Air of Exclusivity
Trade shows often have exhibits that show everyone what’s going on with your company. But while visitors are checking out what you have to offer, competitors may be attempting to do the same. You can generate interest as well as shield your products and services from the eyes of the public by creating an exclusive and intimate experience in your showroom.
This closed concept may be a great idea if your business wants to go to events and trade shows like this but also wants to shield what they’re offering from outside eyes! Exclusivity and a cool exterior may even draw in attendees because of the interest factor.
Let an Exhibit with a Theme Attract An Audience
Exhibits with themes are a great way to delight attendees. Coming up with and choosing a theme can take time and consideration as you wonder how to align your theme with interests of potential customers. Craft a message that comes up with a theme that is lined up with your business’s image or maybe is a twist or slight departure to surprise and draw in attendees.
Research companies are coming up with spins for products to market that might be challenging. Such as Promega, a company that specializes in research software that started a candy shop theme and campaign designed to soften the image of their brand as well as engage with visitors and prospective customers better.
Customized Exhibits
When it comes to custom trade show exhibits, it is a yes! These offer versatility and sculptural structures or other creative features could make your exhibit more attractive and interesting to passersby who may have their curiosity piqued by what you are doing.
The versatile nature of these exhibits mean that designing structural elements or other creative and thoughtful features when nit comes to your booth allows you endless choice and creativity. While this can be a good thing, try not going too big or too small when it comes to your customization or creativity.
Exhibit Your Showroom
Show off your showroom with your exhibit that goes beyond the traditional way of displaying products. Connect your customers to an approach that utilizes solutions and helps them to discover the products and services that your company offers.
Games and Giveaways
People love games and they love when things are being given away. While this is tried and true, giveaways and games being integrated into the booths that focus on getting sales and leads may not be all that practical. However, if you can combine the two and generate both while entertaining and attracting, it’s the best of both worlds.