The events industry is constantly changing and evolving, and so do the trade show exhibits. When it comes to trade shows, simple approaches may not be as easy to rely upon as in the past. What should you do to get results? The only thing that makes sense is to invigorate your exhibits and experiences.
To create a better trade show experience, you’re going to have to take matters into your own hands. You’re going to want to have a booth that draws people in. Whether that’s having some type of engagement or having technology incorporated is up to you. Perhaps you might even want to create personalized opportunities for the people attending.
What Trade Shows Are Like Today
When it comes to studies, a CEIR study recently showed that the top three sales-related trade show objectives involve relationship engagement and management. Exhibitors want to meet with customers, prospective, key, and exciting alike.
With the average person at a trade show spending up to eight hours of viewing time, you want to connect and make sure that you get a slice of their attention. You may want to connect to the target audience that you have in mind.
You want to make a big impact through your booth. For many attendees, this will be the only show they go to this year. You want to reach the people that are there and make the most of who is there at the time.
Is Event Design Key to Engagement?
When it comes to your event, look at the design fundamentals. Do they support getting attendees’ engagement? You want to design events that are appealing to the community and are something that interests them. Building these events into your booth for an engagement level and sense of involvement may just pay off.
Upping Your R.O.I. Via Personalization
One size does not always fit all! The attendees are not all the same, so designing for one type of person may not be as effective as you hope. When it comes to events or creating engagement, personalization can be a unique way to provide an experience and event that sticks out and can increase your R.O.I.
In fact, hosted buyer programs have come out as ways for suppliers and buyers to connect. It gives the people exhibiting a chance to put out their face with branding but hone in on those they wish to connect with. Attendees may feel that this is a one of a kind experience just for them and walk away with a favorable opinion of your booth and brand.
If you’ve ever walked away with swag from a trade show, it’s part of a budget for sure. Digital content can help you create exclusive or personalized content that’s better than swag or a slick sheet, particularly on your marketing budget and avoid collateral damage.
Use The App
Use your app to try and utilize technology to support what you’re doing. It can be a huge help when it comes to events. It could be social media or a tech tool and app that helps you out. Go online and see what your options are!