When it comes to trade shows, there’s no doubt that you want to capitalize on your attendance. Getting leads is an important part of any trade show. You need to be able to draw attendees to your booth to show them what your business is about. Whether showing a new product or exhibiting your services, you have to get people to be interested before they can know whether they want to find out more or not.
A lot of activity at any booth is a good thing. However, while you want to draw people over, to be successful you need to translate that interest into results. It’s always smart to continue to improve even when doing well.
Having a dynamic trade show display to help you out is always a good idea. However, a successful showing at the end of the day is more than branded freebies, cool tech, or games and other things to draw people.
You have to provide incentive for people to be interested in your booth, certainly. However, the booth is one component and generating reliable leads is the other. If you can accomplish them both, you can consider your showing to be successful. Plan to have both and you have a recipe for success.
The good thing is that if you know your goal is to get more leads, then you can easily work towards that goal. Focus your energy on what type of leads you would like and why. Is it more worth it to you to have a good variety of people and more numbers to work with? Or are you looking to streamline the type of leads that you get in order to have the best chance at receiving business from them in the future?
Knowing what you want is a great way to adjust your approach and tactics. If you’re looking for serious leads, perhaps you will want to focus on videos showing more about your product and incorporating a giveaway that capitalizes on that.
Keep in mind that a free giveaway of things may not be the best way to get leads. Just because people enjoy playing a game or a lottery drawing doesn’t mean that they’re necessarily interested in the follow up call– they may just really be interested in winning a jet ski. Ideally, you will find a way to cultivate people’s interest and also inform them about your company. Whether that’s creating brand awareness or funneling focus on a product or service or a combination is up to you.
Drawing people in with something about your business is always good. Consider leading with an engaging booth and then incorporating incentives or giveaways further in. You’ll prevent a crowd and can focus on generating leads.
Engagement is key if you want to generate reliable leads. Connecting with attendees and having a friendly and informed staff will also be helpful. You want everyone to have a positive experience. Figure out how you want to get people to your booth and why and focus on what we’ve said above and you’re bound to have a good experience.