Is your company or business going to a trade show soon and going to be exhibiting? In that case, you may be putting a lot of thought into your trade show booth design so that you can get the results you want.
What are the best strategies for your booth design? To find out, you’ve got to either hit up other trade shows for ideas or go online and do your research. Today we’re here to help you out with that.
We’re giving YOU our top trade show tips when it comes to booth design in the hopes that you can hear what we’re saying and channel it to give you the success you’ve been wanting!
Make trade shows a place where your business gets that extra boost of energy– more sales, more brand awareness, and more customers!
At the end of the day, a successful booth is all about what works for you. If you are taking this upcoming trade show on as a mission possible, then good for you! Having goals and working to achieve them is what entrepreneurship is all about.
Read on and find out more about what you can do to boost your upcoming show presence and the chances that your booth will do really well. We’re giving your our very top tips to help you debut a savvy design and set up that just works.
Make sure that you stay on brand.
You want your branding to be in line and tied in to your overall company. That can be coloring, signage, or even furniture that you have there. Stay true to the vibe and attitude of your business or company. Whether that means certain colors or accents that match your logo, stay on brand!
Show What Your Company Is and What You Do
Never assume that everyone will know who your company is and what you do. Show it and then no one will have to guess. You’ve already communicated a lot before you even engage and they will have an awareness of your general aim and mission and what you offer even if they never stop.
Try and have your booth stand out.
Whether it’s on-brand color usage, demos, high tech video displays, or engaging elements, you definitely want your booth to stand out! Whether you’re drawing people in by aesthetics or curiosity, there are endless ways to make your booth stand out from the rest.
Don’t be afraid to have some fun.
Anything playful or interactive can be a huge draw. Never underestimate the power of a unique fun aspect of your booth to attract people. From games to contests to stations where you can take selfies or do a remix of a song, engaging with customers is a must and letting them play or interact can be a great way to do that!
Have your name stand out clearly.
Put the name of your company on your booth, freebies, product, signage and more! Having it out there lets people know who you are so they don’t have to ask.
At the end of the day, success comes when you give it away– give out free things to pique people’s interest!