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Making Experiential Marketing Work for You at Your Next Trade Show

When it comes to your next trade show, how confident are you in your marketing approach?

Trade shows are all about allowing you to network, to build more customers, to expand your brand and let more people know about your business and what it does. It’s a place where exposure simply happens, but it’s not always an automatic thing. You get what you put in!

One of the best trade show marketing tips that we could give you right now is to pursue experiential marketing. If you aren’t totally happy with your current approach, there’s no harm in learning about it– then if you want to incorporate aspects of this marketing into your booth at the next show and see how it works out, you can.

No matter how you present your brand at a trade show, you have to agree that sometimes results can speak for themselves. If you’re tired of your old strategy and the results that it gets, then perhaps it’s time to try something new. Read on and find out more about this topic by scrolling, because we’re talking all about it.

What is experiential marketing? This type of marketing is interactive, allowing customers to develop an investment in your services or product. It’s all about engaging.

When the investment is emotional, attendees connect to your brand in a way that feels authentic instead of forced or driven. That experience and memory can often yield positive results.

This approach is not only memorable to attendees (and future customers), but it can also be cost-effective too, depending how it’s done. Engagement and interaction don’t have to cost a lot. When done well, it’s the way that people feel while being there and what they take away from it long after they’ve gone.

This marketing approach isn’t new– but it is effective! Booth games and product demonstrations have always worked because they boost engagement and draw people to them. They’re something new, fun, and occasionally informative. Exhibition halls have been the place to test out engagement strategies and witness the results for years.

The difference now is shifting the interaction from something more akin to a ‘gimmick’ and something more organic. That word gets tossed around a lot, but you want something to leave an impression that lasts. That involves avoiding anything that feels cheesy or forced or that has been seen and done a thousand times before.

Allowing attendees to interact with your brand without having to use your products may help you achieve that organic feel. Centering your booth and focus on what your product has to offer and offering an experience parallel or adjacent to that can create a pleasant result. It’s also a lot more fun than a loud sales pitch or demo.

Connect to the current times and offer selfie stations with branding that has your logo and company or even video opportunities. Participation will happen instantaneously and people will have a positive perception of you right off the bat– who doesn’t love to take fun selfies?

Games or even usual things– making crafts or playing games– it’s all on the table. As long as you are innovative, doing something new, and letting people have fun, you’re on the right track. If you’re over traditional approaches, try a quick revamp and see what you think. Find a way to connect and the rest will fall into place.

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