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How to Design Your Booth to Get Attention at a Trade Show

Do you know how important custom trade show exhibits are? If you haven’t revamped your trade show strategy in a while or you’ve never gone to one using a custom exhibit, you may be missing out on big results.

Luckily, it’s not too late to change your approach. You need to design your booth so that it can grab attention at a trade show and stand out to people as they’re moving through the space.

This year, try to offer a dynamic experience and stand out from the rest. If the area is all tents and brochures and pamphlets with clipboards for signing up for email lists, you’ve got to find ways to make your booth stand out.

It can be tough to do, but by no means impossible. Read on to find out more about what you can do if you’re going to be attending a trade show and want to get leads, interest, and more!

Getting attention from people at a trade show is the name of the game. You’ve got to be able to be a great seller of goods and do everything that you can to bring people in and see what your booth is all about! You cannot get new leads, customers, interest, new social media follows, or word of mouth if no one there is finding out anything about who you are and what your business or service does.

The first step by default then should be to make people want to find out more about who you are and what your business or service does!

One good tip is to put any new items at the front and make them more prominent. This means that return attendees won’t be tempted to skip by knowing that you have nothing new to show. Podiums and the front of your booth are the perfect spaces (along with islands) to put new product information or brochures and things of that ilk.

You may also want to put some thought into providing refreshments or free snacks. People often are not allowed to bring food in or drinks but a plastic water bottle is allowed. If you have any free trinkets with your business on them, put those out too– even for key chains, people’s interests will definitely be piqued!

Focus the booth design also on what does well in your business. The money maker needs to be up front and getting all of the attention that it usually gets. Don’t hide a natural seller away– put it out there front and center, like the star attraction that it is!

Make sure also that your signage and back walls all have your logo or information clearly displayed. You want there to be no mistake about who you are or what the business or service is. Make sure that message is crystal clear and you are on-brand for best results. Be sure to decorate side panels so that they garner attention but do not repel as well.

Trade shows are tough and having a great booth can be difficult. However, it’s easy when you have the right guide and mindset. If your goal is results, orient what you do to help make those goals happen! Add visual emphasis with photo slideshows or a video and you are golden. Thanks for reading, and good luck at your next trade show– grab all of that attention!

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