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9 Trade Show Booth Success Tips

When it comes to your trade booth, are you getting the positive ROI that you want? Using a strategy for your trade show is one of the best ways to have a successful show experience. When you’re getting results and everything’s working, you can actually do far better at a show than you can using other techniques, like marketing.

With so many business deals happening at trade shows every year, it makes sense to research how you can have the best booth possible. Today we’re talking about the best trade show success tips we have so that you can improve your show experience and have a booth that’s worth the time. How well you do at trade shows will come down to the effort that you put in, so it only makes sense to fully commit to having the best experience possible. Read on to find out more.

1. Your first impression matters.

Studies have actually shown that a first impression makes a big difference and can either create a long-term relationship or break it. A first impression forms in under a second. When that impression is being made of your booth, you can see why it’s important to be together and impress potential clients too. How your brand is presented will be what they see, so move forward accordingly.

2. Understand social proof and how it creates trust.

Often, if people see others going to a place, it makes them want to go check it out too. If people are attending or interested, there must be something to it, right? Having a buzz about your brand and people paying attention makes a difference. Have interactive reasons for people to come up or even have employees pose as attendees checking out your booth.

3. Giveaways.

Everyone loves free things. You don’t need a study to prove that. Giveaways and promotions draw people to your booth and make it fun. You’ll be playing into social proof too, which doesn’t hurt.

4. Let your crowd interact.

Make your product, service, or presentations interactive, and people will pay attention. You’ve got to give them a reason to stick around! When a few people gather, a crowd will form, and so any interactive thing, from video games to demonstrations to giveaways, can be a positive draw to your booth.

5. Measure Your ROI

That way you can measure your techniques and see how well you’re doing. You’ve got to look at your ROI to see what works and what doesn’t, or else you’re risking repeating the same thing and getting the same results at future shows.

6. Generate interest in others.

Being interested in others generates interest in you. Whether fellow vendors or people who attend the trade shows– ask questions! You have to be interested in others to get their interest in return sometimes.

7. Be a good host.

Treating a booth as a home is a good start– comfy seating, coffee, tea or water offered, and even some snacks is always a good start. Trust us, the aroma of food will lure people in like bees to honey.

8. Set up early.

The only way to be sure everything’s done ahead of time is to get everything done ahead of time! So set up early and relax knowing you can put all of your energy towards your ROI.

9. Follow up with leads.
You want to follow up while they’re fresh. Reach out while you’re still in their mind and your product/service and name is still kicking around. By next week, interest and potential can wane greatly!

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